Maginating is a Saint Louis-based greeting card company founded by film and television animator Brad Woods. Ever since he could hold a pencil, Brad has been drawing, designing and maginating, a word he used as a child to describe imaginative play to his parents.
He eventually earned two degrees in animation and began a 15-year career in the industry. In his native Canada, he worked as a designer on the Emmy Award-winning cartoon Eek the Cat. In 1995, he moved to the U.S. to work at George Lucas’ Industrial Light & Magic as a computer animator on such films as Tim Burton’s Mars Attacks! and Steven Spielberg’s Academy Award-nominated Jurassic Park: The Lost World. Brad eventually moved to Los Angeles to work as lead designer on a revival of Windsor McCay’s Gertie the Dinosaur, the world’s first animated cartoon character.
Not entirely satisfied despite his many years in film and television, Brad became drawn to the handmade: the thick creases of paper, the clank of cast iron, the scent of ink fresh from the can. He began to move away from ephemeral digital wizardry toward the tactile old-world craftsmanship of letterpress printing.
In 2006, he bought his first press from well known restorer and letterpress expert Bob Paduano and launched Maginating. Brad’s work is inspired by the American Modernism movement of the ’50s and ’60s and the style of independent animation studio UPA. He is particularly influenced by George Nelson’s groundbreaking designs for Herman Miller, Alexander Girard’s clever playfulness and uninhibited use of color, and Charles and Ray Eames’ technical ingenuity. Combined, these inspire Brad to interpret modern design through the time-honored tradition of letterpress and offset printing.
No longer just a verb, Maginating the company combines a love of clean design with whimsical characters and bold colors in a unique line of greeting cards.
All of our cards are blank inside, come in a recyclable clear plastic sleeve, and are accompanied by a premium-quality envelope. They are either printed on an antique letterpress or employ high-quality Indigo printing methods. Letterpress cards use only 100% heavyweight cotton stock and Indigo printed cards’ paper contains at least 30% post-consumer waste. Unless indicated, our cards are sold individually. Holiday cards are available individually or in packaged sets of six.
We are committed to the environment and strive to treat it with respect. Our cards are either 100% cotton or a minimum of 30% post-consumer waste recycled paper. Our envelopes contain at least 30% post-consumer waste recycled paper as well. We use only soy-based inks and dispose of our waste safely and responsibly.